Luxury Graphic Design – Best Tips for Making Your Logo Shine (2023)

Luxury Graphic Design – Best Tips for Making Your Logo Shine (1)

Luxury Graphic Design – Best Tips for Making Your Logo Shine (2)

By: Frank DePino | March 23, 2023

Luxury Graphic Design – Best Tips for Making Your Logo Shine (3) Luxury Graphic Design – Best Tips for Making Your Logo Shine (4)

Luxury graphic design invokes style, professionalism, beauty, and elegance. It’s a design style that instantly gratifies a consumer’s need for something upscale.

How do you create a winning luxury brand design?

Stellar luxury graphic design should include a sophisticated color palette, minimalist design, readable fonts, and recognizable emblems such as monograms or luxury patterns. Serif fonts are a popular choice for luxury brands, followed by cursive fonts. Dark hues invoke luxury as well. Incorporating these design elements into a luxury brand’s visual identity can create a lasting impression of elegance and exclusivity in the minds of consumers.

This guide to luxury brand design will further differentiate between luxury and standard brand designs. We’ll also delve into choosing a color palette and include plenty of tips and examples to inspire your own design choices.

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What Makes a Design Look Luxury?

You know luxury graphic design when you see it, but it’s sometimes hard to pinpoint what separates these designs from designs made for everyday consumers.

Here are some traits that a luxury brand design often has.

Emblems or Patterns

You’ll frequently see fashion houses named after designers who use monogram emblems in their luxury graphic designs.

For example, there’s the classic LV emblem for Louis Vuitton or YSL for Yves Saint Laurent.

(Video) Luxury Brand Identity Tips - How to Design Luxurious Brands - Class Intro

Sometimes, those monogram emblems can inspire a pattern. Louis Vuitton goods are often repeatedly stamped with the LV pattern, which can recur in the company’s graphic design.


By stripping back colors, leaving negative space, and utilizing flat typefaces, luxury design is all about minimalism.

Using fewer elements allows the design to speak for itself. That’s how luxury designs have become as iconic as they are!

Luxury Graphic Design – Best Tips for Making Your Logo Shine (5)

What Makes a Logo Look Luxury?

The crown jewel of luxury graphic design is undoubtedly the logo. We’ve all differentiated luxury logos visually, but what does a luxury look boil down to?

The logo will have these characteristics.

Line Work

The inclusion of line work–or detailed, sometimes hand-created designs–gives off an air of affluence. The more involved a logo, the more it costs to have it made.

Even though a computer likely created the design and it wasn’t hand-drawn, if it has enough line work, our brains still connect the design with class and elegance.

Luxury Graphic Design – Best Tips for Making Your Logo Shine (6)

Upscale Typography

With luxury designs, you’re likely to see script or serif fonts.

Cartier embraces a curvy, cursive script font that’s still easily readable.

Serif fonts promote an air of authority and prestige, which explains why many luxury brands use them. Everyone from Jimmy Choo to Louis Vuitton, Armani, Prada, Gucci, and Dior relies on a variation on the traditional serif font.

According to logo resource Custom Neon, 71.6 percent of the most successful companies use a sans-serif font.

Intentional Use of Color

When a luxury brand chooses colors for its logo, it’s very strategic. Career resource Zippia notes that 95 percent of the top brands use up to two colors in their logos.

Another five percent use three or more colors.

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(Video) Watch Me Design a Logo: Using Adobe Illustrator | Luxury Candle Brand | Creative Glow Challenge

Branding Colors for Luxury Graphic Design

Now that we’ve begun a discussion of luxury graphic design colors, let’s dive deeper.

What kinds of colors represent luxury and appeal to consumers? Here’s a full luxury brand color palette.


If you look at enough luxury logos and designs, you’ll notice that overwhelmingly, these brands use black whenever possible.

Black is one of the top colors that represent luxury. It’s simple, timeless, bold, and effective in conveying design elements.

Luxury Graphic Design – Best Tips for Making Your Logo Shine (7)

Dark Hues

Besides black, you’re likely to see luxurious brands use other dark hues. Crimson red, navy blue, dark gray, royal blue, and dark brown promote affluence and offer a nice alternative to black.


Gold is another of those luxury branding colors that set a design apart. It may be used in conjunction with black or with a cream-colored palette for a softer edge. Combining gold with a burnt orange hue injects more life into a design.


Although not for every luxury brand, using pinks and reds creates a romantic, passionate vibe. Hues like dusty rose, baby pink, and maroon red invoke the fiery energy of red without being too over-the-top.

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A combination of mid to darker browns gives off an earthy, natural vibe while still sticking with the darker color palette, a trademark of luxury graphic design. It’s a nice color palette to experiment with if you want something lighter than black.


Blue is another luxury color palette you’ll see brands incorporate. While Tiffany has the trademark on bright robin’s egg blue, other shades of blue you’ll frequently see across luxury logos include blue gray, midnight blue, navy blue, and royal blue.

(Video) Copy these 4 Luxury Brand LOGO Traits

Luxury goods are hardly the only industry using blue. Graphic design program Canva notes that health and beaut and travel brands use blue in their logos the most frequently. Household goods, credit card companies, and computer and electronic brands also favor the hue.

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Graphic Design for Luxury Logos – Can’t-Miss Tips

Now that you understand what makes a luxury logo, you might feel readier to design your own. These tips will get you started.

  • Choose an emblem: What do you want your logo to represent? Do you want to go in the monogram direction, or perhaps you want some line work? Selecting your emblem might be the most time-consuming and difficult process of creating a logo, but you’re well on your way once you do it.
  • Select your colors: While there’s a wild rainbow of colors out there, to stick within the parameters of what constitutes luxury graphic design, the section above will help you narrow down your choices.
  • Arrange your elements: Your logo may include only a monogram or perhaps line work with your brand name printed out. You’ll next have to determine how you’ll organize these elements so they have a natural cohesion.
  • Split-test the logo: A/B testing will make it far easier to pick your ideal luxury logo. Feel free to keep tweaking the logo from there and then split-test it again.

Luxury Graphic Design – 3 Inspirational Ideas

To wrap up, we’ve compiled three examples of graphic design for luxury brands.

1. John Masters Organics

Luxury Graphic Design – Best Tips for Making Your Logo Shine (9)

John Masters Organics sells hair, skin, and body products such as cleansers, body wash, masks, serums, and shampoos.

The graphic for the brand focuses on the dedication to natural styles. You’ll notice that the design uses a brown color scheme, with lighter to darker shades of brown represented.

There’s also plenty of negative space in the ad. Besides the flowers and the typography, the background is one solid color and gets a lot of space to shine.

Speaking of typography, it’s kept intentionally simple so the message remains at the forefront.

2. Grand Musee de Parfum Paris

Luxury Graphic Design – Best Tips for Making Your Logo Shine (10)

The Grand Musee de Parfum Paris, or the Fragonard Musee de Parfum, is a private museum in France dedicated to perfume. The museum features perfume extract stills, toiletries, and antique perfume containers and bottles.

Such an upscale museum as this naturally has a stronghold on luxury graphic design. Just look at the image above. This museum display uses a posh combination of white and gold to expert effect.

Gold just screams opulence, and with the oversized text accents in that color and the gold hardware on the antique bottles nearby, it’s clear you’re in a very classy place.

3. High Society Tattoo

As illustrated here, green is a color that works especially well in the luxury sphere. These business cards for the luxury tattoo brand High Society feature an eye-catching emerald hue. The quality of the cardstock also invokes luxury.

Once again, there’s the use of gold in the embossed text of the business card. If you received a business card like this, even knowing nothing about the brand, you can immediately tell it’s a more upscale service.

4. Insignia

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You can still embrace color and create a luxury graphic design worth talking about, as seen here for the luxury company Insignia.

Why this design still gives off a posh feel despite the overabundance of colors has to do with the sizing of the logo. The colors have a more subtle effect since the logo is small.

(Video) The Full Process of Designing a Logo for a Luxury Gin Brand

Insignia also wisely chose to use a purple background for their design rather than black. The dark purple gives off the same type of mysterious, royal air that black would but harbors the logo colors nicely.

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Work with a Graphic Design Company Today

If you’re seeking professional luxury graphic design services, contact the pros at Mediaboom. Our Connecticut agency has served a myriad of luxury brands like yours.

We can help you create your luxury logo or retool an existing logo for rebranding. With our assistance, you’ll have a strong visual brand identity that conveys your luxury status and inspires customers to do more business.

Contact us today to learn more or begin creating your luxury brand design.

Luxury Graphic Design – Best Tips for Making Your Logo Shine (12)

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.


Luxury Graphic Design – Best Tips for Making Your Logo Shine? ›

Luxury brands use black and white (and maybe a pop of color) One of the easiest quick little tricks to make something look high-end is to use black and white. This is a designer trick of the trade I've learned over the years, but most expensive brands use neutral colors, mainly black and white.

How do I make my brand feel luxurious? ›

Luxury brands use black and white (and maybe a pop of color) One of the easiest quick little tricks to make something look high-end is to use black and white. This is a designer trick of the trade I've learned over the years, but most expensive brands use neutral colors, mainly black and white.

How do I make my design look premium? ›

I recommend sticking with one or two photo styles (sepia, black & white, colorized, bright, moody, etc.), 3 different fonts (decorative / script, headline, and body / paragraph), and 3-5 colors. – Be sure to write down your fonts and color hex codes and keep them on a notecard as you practice your design!

What colors say luxury? ›

Purple is the color of royalty, and is therefore associated with nobility, luxury, and power.

Why do all luxury logos look the same? ›

All the luxury brands logos are looking the same: simple black letters without serif. Serif is a small line or stroke regularly attached at the end of a lager stroke in a letter, or symbol with a font. This homogeneity ends up being not original – there is less charism, authenticity, and creativity.

What makes a design luxurious? ›

Rich, inviting fabrics and materials

Materials or fabrics in a luxury design plan should be durable, yet have rich textures or colors that are inviting and feel fabulous. The ability to expertly mix patterns based not only on color, but also texture, is also a hallmark of luxury interior design.

What makes design feel premium? ›

To be seen as premium, design increasingly needs to be seen as current and on-trend, especially given the speed at which website and mobile platforms develop and improve. But it's unlikely that most brands' product and development cycles can keep up with these changes in fashion.

What are the golden rules of logo design? ›

The golden rules of logo design

This means brands need to differentiate themselves visually to avoid being confused. Differentiation is achieved through brand identity design—a range of elements that work together to create a distinctive picture of the brand in our minds.

How do I make my logo stand out? ›

  1. 6 Tips To Help Make Your Logo Stand Out. Know Your Audience, Know Your Brand, Be Unique. ...
  2. Know your audience. ...
  3. Be Original, Be Yourself. ...
  4. Don't Make It Too Complicated. ...
  5. Consider negative space. ...
  6. Understand Your Logo's Meaning. ...
  7. Color Is One Of The Most Important Aspects Of A Logo.
Sep 27, 2018

What makes a logo so powerful? ›

The general consensus among designers is that logos should be unique, scalable, simple, and work well in monochrome. This is all sound practice, and this article does not argue against any of these mantras. That being said, there is more to gauge quality than these common prerequisites.

What are the key principles of luxury? ›

Eight principles of luxury
  • 1 Vision sets tone. ...
  • 2 Mystery heightens appeal. ...
  • 3 Obsession generates excellence. ...
  • 4 Origins become touchstones. ...
  • 5 EQ anticipates needs. ...
  • 6 Exclusivity ups the ante. ...
  • 7 Appearance conveys status. ...
  • 8 Expense is reassuring.

How do luxury brands stay exclusive? ›

Exclusive items can be obtained in different ways, such as creating limited edition products, making certain products available only in certain stores, or creating a waiting list for new releases. Many luxury brands are known to host private events for only their most prestigious clients.

What color gives the impression of luxury? ›

Black is THE color for luxury and sophistication. It gives off the vibe of exclusivity and seriousness.

What is the colour theory for luxury? ›

Purple: Purple is the color of royalty, nobility, and luxury. The negative associations with purple are decadence, conceit, and pomposity. Purple is also the color for mourning and has been rumored as a color used for mental disorder care due to its stimulation of the brain.

What color are the most luxurious? ›

PURPLE. Purple has been associated with royalty in the past and is often thought of as a luxury color.

What font do most luxury brands use? ›

Geometric sans serifs are very popular when it comes to the primary font choice and are used by 70% of the brands we looked at. Futura and Proxima Nova are the most popular compared with Gotham in the beauty sector.

Which font style is used most often among luxury brands? ›

Helvetica. Helvetica has made a name for itself in web and interface design.

What not to do for a logo? ›

Never alter the wordmark or any visual elements, and do not change the font of the wordmark or accompanying names of colleges or divisions. Never overprint something on top of the logo, and do not use the logo as a background pattern. The minimum recommended size for the standard logo is 1" in height.

What not to do when designing a logo? ›

7 Mistakes to Avoid When Creating Your Logo
  1. Not Knowing Your Company. ...
  2. Not Knowing Your Customers. ...
  3. Using Too Many or the Wrong Colors. ...
  4. Using Too Many or the Wrong Fonts. ...
  5. Getting too Much Inspiration from Trends. ...
  6. Using Too Much Detail. ...
  7. Copying Another Logo.
Feb 24, 2020

What are signs of luxury? ›

Logo purses, brand names, flashy cars, and even flashier rings have typically signified status among the wealthy.

What are the elements of luxury? ›

6 'must have' features that make luxury brands so special
  • Superb craftsmanship. ...
  • A rich heritage. ...
  • An element of scarcity. ...
  • A strong brand identity. ...
  • The use of public figures. ...
  • A superlative store experience.

What are the top 7 elements of design? ›

The elements of design are the fundamental aspects of any visual design which include shape, color, space, form, line, value, and texture.

What is the most powerful elements of design? ›

Lines are the most seamless and most powerful elements of design. They have a vast spectrum of functions and purposes. We use them to separate and organize space, outline and contour objects, emphasize certain elements, draw attention, and so forth.

What is the most noticeable element of design? ›

Color is one of the most obvious elements of design, for both the user and the designer. It can stand alone, as a background, or be applied to other elements, like lines, shapes, textures or typography. Color creates a mood within the piece and tells a story about the brand.

What are 3 things a logo should be? ›

The fact is, a good logo should be three things:
  • Appropriate – logos should be appropriate in it's feeling. It doesn't need to say a whole lot.
  • Distinctive & Memorable – It has to be unusual enough to persist in our mind. ...
  • Simple – Logos are displayed across various mediums in many different sizes.

What is rule of three in logo design? ›

The rule of thirds in graphic design divides a canvas into three even rows and three even columns. The four central intersections where the lines meet are the key “hot spots” where you should aim to place your main subjects, as those are where people's attention immediately lands.

What are four 4 principles of logo design? ›

The 6 key principles of logo design to know about:

Originality. Versatility. Scalability. Balance & proportion.

What is the most important element of a logo? ›

7 Elements of a Great Business Logo
  • It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple. ...
  • It's memorable. ...
  • It's timeless. ...
  • It's relevant. ...
  • It has high-quality typography. ...
  • It contains the appropriate colors. ...
  • It's versatile.
Mar 9, 2022

What is most important in a logo? ›

So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.

How do I make my logo better quality? ›

The best way to increase the resolution of your logo

Actually, there is only one good solution: having a vector file made of your logo. By creating a new vectorized version of your logo you will always have the perfect quality for any format.

What makes a logo expensive? ›

This crazy range of prices can be hard to explain. Why are logos so expensive? A logo design can be so expensive because the process of arriving at a top-quality logo takes time and talent, and a great logo can help a business succeed. A professionally designed logo is the result of a process called a design funnel.

What makes a logo sophisticated? ›

Often associated with formality, Calligraphic and Serif typefaces are a common choice for elegant logos. For these fonts, small details can make a big impact. Subtle angles, fine curves, delicate lines—these are the features that define fonts from these families.

What makes a logo trendy? ›

Using unique color schemes and a modern font is a trending logo style that's extremely popular. The trick is ensuring your font style represents your brand's character and is simple enough to read at a glance.

Is $500 too much for a logo design? ›

$1,000–$2,500: An average cost estimate from a mid-level graphic design individual. $2,500–$7,500: This is the typical range for professional logo design (Check out our article: “Why Does Logo Design Pricing Vary So Much from One Logo Design Company to Another?”)

Is $300 too much for a logo? ›

DIY design can cost as little as $2, while working with a graphic designer or agency can cost between $300 and $900. Freelance graphic designers usually charge between $50 and $50,000 for a logo, while higher-end firms may charge up to $100,000+.

How much should a graphic designer charge for a logo? ›

The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it.


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