7 Best Strategies to Increase Instagram Story Views in 2022 - Sarah Chetrit (2023)

Learning how to get more story views on Instagram is easier than you think! Here are 7 effective strategies to increase your Instagram story views.

If you want to learn how to get more story views on Instagram, you have to think about it from a Instagram user’s perspective. This will help you answer some questions like:

  • Why do some Instagram stories get more views?
  • Why are my story views so low on Instagram?
  • How can I increase my Instagram story views strategically?

Getting a base understanding of what the point of Instagram stories is and why they exist will help you create a better Instagram story strategy for your particular account.

If you are not getting the views you want, do not panic. I’m here to show you how you can get more story views on Instagram. Using these easy tricks can dramatically increase your views in a matter of minutes.

Keep reading to learn the best Instagram story view tips I’ve personally tried and have helped increase my engagement on stories.

Table of Contents: hide

What are Instagram stories?

What are Instagram story views?

Why do Instagram story views matter?

Why do some Instagram stories get more views?

Why are my story views so low on Instagram?

How to Get More Story Views on Instagram in 2022

#1 Remove Ghost Followers

#3 Use Videos

#4 Ask Questions with Polls

#5 Find the Right Time to Post

#6 Feature Your Comments

#7 Use Stickers

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What are Instagram stories?

Instagram says that, “Stories are a quick, easy way to share moments and experiences.”

For both brands and content creators, a story is like a brief snapshot of your product, service, or brand.

They give a more personal and genuine way to tell a story beyond what’s on your feed.

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What are Instagram story views?

Instagram story views are how many times your story has been viewed by followers.

The higher the number, the more people viewed them.

Why do Instagram story views matter?

Instagram story views matter because they tell a more personal or deeper story than what’s on your feed.

Those watching your Instagram stories tend to be superfans or followers who are better connected with your brand.

Since your most engaged audience is watching your stories, the more people watch them, the more opportunities you’ll have for conversion.

This is especially great if you run on a business on Instagram or want to become a paid influencer on Instagram.

Book Recommendation: Instagram stories is a great way to create Superfans. I recommmend reading Superfans by Pat Flynn to learn how to stand out, grow your tribe and build a successful business (or brand).

Why do some Instagram stories get more views?

Some Instagram stories get more views than others because of how engaging they are or how much value they provide. There is something in those stories that really connect with your audience.

7 Best Strategies to Increase Instagram Story Views in 2022 - Sarah Chetrit (1)

Why are my story views so low on Instagram?

Your Instagram story views might be low for a few reasons.

1. People might not even be seeing them because Instagram is not pushing them out to your followers. I address this issue with tip #1 below.

2. They might not be engaging enough or don’t provide value to your followers. Since they’re not holding people’s interests, Instagram is not pushing them out to people. I address this issue with tips #2, 3, 4, 6 & 7 below.

3. You might not be consistent enough. You only post on Instagram stories once a week so people don’t even realize they should be going to your Instagram stories to watch them.

Make it a habit to post 3-5x a day but if that’s too much, at least show up on consistent days such as Monday, Wednesday and Friday.

You can even plan your Instagram stories out in advance by using an Instagrammer like Planoly, which I’ve used for years.

4. You aren’t posting at the right time when your audience is online. I address this issue with tip #5 below.

How to Get More Story Views on Instagram in 2022

Now that we covered a few basic thing to know about Instagram stories, let’s jump into increasing your story views on Instagram.

These methods are how I was able to go from embarrassingly low numbers in the hundreds to 1000s to in the 2000s and even 3000s!

7 Best Strategies to Increase Instagram Story Views in 2022 - Sarah Chetrit (2)

Ok I know these numbers are still kinda low compared to how many followers I have… but at least they did increase, which shows these strategies can be highly effective for you too.

#1 Remove Ghost Followers

Ghost followers are usually those Instagram accounts without any activity from the owner. Either they are bots, fake followers or simply people on Instagram who followed you awhile ago but no longer see your posts, engage with them or even use Instagram.

Yes, these accounts dramatically boost your follower count but they can have detrimental effects to your engagement, especially on Instagram story views.

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How Instagram works is that it shows your Instagram stories to a batch of people. If they watch your stories and are interested in them, Instagram will keep pushing your stories out to more people.

If you have ghost followers who do not see your stories or even engaged with them, Instagram will think that your stories are not worth pushing out even more.

As a result, removing ghost followers is an effective way to get more story views.

Learn how to remove Instagram ghost followers in this post.

#2 Quality Over Quantity

You probably heard this phrase repeatedly, but this phrase particularly applies to your stories.

You might think that you are performing well by posting many stories during the day, but how many of these stories offer quality insights to your viewers?

If your stories are nothing but fluff to your viewers, they will just skip right through it to more interesting stories. In the end, fluff will just damage your exposure even more.

Try including more quality content instead of worrying about how many you post. Provide insights to your audience that will make them more knowledgeable about your niche.

Not only will this engage your audience, but it instills a level of trust with your brand.

Pro Tip: To instill even more trust, show your face, or if you’re a company, your employees’ faces. People connect better with other people.

#3 Use Videos

Instagram published the latest article showing that videos receive more views than photos.

Let’s face it, people today are visual creatures. Instead of reading content through a picture, they would rather consume this content through a video.

If you want to get more views, try including more videos in your stories.

However, I want to reiterate the second strategy: quality over quantity.

Make sure that your videos provide meaningful insights that can establish your credibility to your audience. You can provide short hacks, debunk misconceptions, give a review, or advertise a product.

The best part about videos is including a call-to-action prompt. You can prompt your viewers to your website, send a referral code, or encourage them to follow you for more of the same content.

#4 Ask Questions with Polls

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Instagram users want to feel included in your story. The more story features you use to engage with them will significantly increase the traffic in your Instagram stories.

You can include a poll in your story where your followers can vote on a more favorable option.

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You do not need to overcomplicate your questions. You can ask simple questions like:

  • How are you feeling today?
  • Should I do this thing or that thing?
  • Should I do an Instagram live session?

If you get the hang of asking these questions on your story, you will find your stories getting more views from interested followers.

Need help creating engaging Instagram stories? Get this template and pre-plan stories for the entire month.

#5 Find the Right Time to Post

You may have the best stories on your account right now, but your audience might not be on Instagram at that time. Sometimes, the mistake is not getting the timing right.

As your stories get older, newer stories will overlap yours, making it harder for your followers to find your content.

When posting your stories, make sure that you are posting when most of your followers are online. You can subtly ask your fans when they are most active on Instagram, or you can look at your fanbase demographics to estimate the best time to post your content.

Once you find that sweet spot in the day, concentrate all your stories during this time. If you find the right time correctly, you could experience a significant increase in your Instagram story views.

Pro Tip: You can go into your Instagram analytics and see when most of your followers are online. Test posting then first.

#6 Feature Your Comments

If you have a large follower fanbase, you can feature some of the wonderful messages your fans sent you. Create a story that shows your fan’s message and your personal message to them.

Once they see their Instagram accounts featured on your stories, these fans could also feature your feature story on their Instagram account. This strategy also serves as an indirect advertising strategy to bring more people to your Instagram story.

As more fans find you featuring other people, they would start interacting with you in the hopes of seeing their names on your Instagram story.

#7 Use Stickers

7 Best Strategies to Increase Instagram Story Views in 2022 - Sarah Chetrit (4)

We already showed that polls are a good strategy to increase engagement on your Instagram story. However, stickers allow your users to interact with you by placing their personal messages on your stories.

There are many kinds of stickers on Instagram that you can use. However, the best sticker to get you the best engagement is the question sticker. By prompting a personal question, you allow your viewers to provide their personal answers.

These responses will go right through your DMs, where you can respond to them directly or through your Instagram story.

Overall, engagement is the key in learning how to get more story views on Instagram. It is not enough to place quality content on Instagram.

You need to make sure that your clients feel personally connected to you and your brand, and Instagram stories is a great place to do that.

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Want to learn more? You can find more helpful blog posts here, get consistent page views to your blog with my SEO course, or follow me on social media to get daily tips:

Until next time,
Sarah Chetrit

Grow your blog the smart way with my SEO course here.

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How to Get More Story Views on Instagram

FAQs

7 Best Strategies to Increase Instagram Story Views in 2022 - Sarah Chetrit? ›

If you're not getting the Instagram Story views you want, it could be because you're posting at the wrong times. If you're posting to your Story at a time when your followers aren't active, then it makes sense that you're not getting many views. This is because Instagram prioritizes new content.

Why are my story views so low 2022? ›

If you're not getting the Instagram Story views you want, it could be because you're posting at the wrong times. If you're posting to your Story at a time when your followers aren't active, then it makes sense that you're not getting many views. This is because Instagram prioritizes new content.

Why am I getting less story views? ›

The most common reason your story views are declining is a previous spike in inauthentic engagement. This means you managed to land on a bot trigger, used an engagement app, purchase engagement (likes or follows), or invested in some weird blackhat software that auto engaged for you.

Why is always the same person on top viewers on my Instagram story? ›

Essentially, if a certain someone or group of people interact with your posts a lot, there's a very high chance that your Story will appear at the top of their Feed. And since the top Stories are usually the most viewed, this could explain why certain names keep appearing at the top of your viewed list.

Why are my followers not seeing my Story? ›

re Not Using Hashtags Right. Using relevant hashtags allows audiences to discover your Stories, even if they don't follow you. This helps you get more views on your Instagram Stories. The improper use of hashtags, or no use at all, can have the opposite effect and be the reason for fewer Story views.

Can someone tell how many times I look at their Instagram Story? ›

Any likes the Story has received will appear at the top of the list with a tiny heart next to the viewer's profile picture, and above the list of names, you can see the view count (the total number of people who've viewed your Story).

What is the Instagram Story algorithm? ›

The Instagram stories algorithm is similar to the feed algorithm in that it uses ranking signals to decide which content to show first: that's why you'll likely see your best friend's story the second you open the app. Here's how Insta chooses what order your stories are in: Information about the story.

How do some Stories get more views? ›

These Stories need to be captivating, so that the majority of people want to watch all 5. The more Stories you have, the more your views will drop. So the less Stories you have, and the higher quality they are, the more people will watch. This increases your engagement.

Why is no one seeing my posts on Instagram? ›

When people follow you, Instagram knowns they would like to view your content. So even if Instagram doesn't show your posts to a majority of your followers at first, it may get picked up by the algorithm and end up on your followers' feeds later on. So try waiting a day or two before posting again.

Do Stories or posts get more views? ›

Overall, our research found that posts did a significantly better job reaching audiences than Stories. This disparity could be for a variety of reasons. Followers may prefer scrolling to tapping through Stories, feeling they get more value out of posts, or perhaps, some Instagram users avoid Stories altogether.

What is a good Instagram Story reach? ›

Larger: Brands with large followings (+501K) should aim to meet or exceed an average Reach Rate of 8% for an Instagram post and 1% for an Instagram Story. Smaller: Brands with smaller followings should aim to meet or exceed the higher benchmark of 34% of their audience through posts and 7.5% through Stories.

How often should you post on Instagram stories to grow? ›

The head of Instagram, Adam Mosseri, suggests posting two stories per day, while other research suggests that brands should post up to 7 stories per day. And some even think uploading 10 stories a day is the best business practice.

Who stalks my Instagram? ›

Instagram does not have features for checking who stalks your Instagram account. Even Instagram for Business accounts cannot see what people have visited their profiles. They can access statistics, like the number of users that viewed their account in the past seven days.

Does she like me if she watches my stories? ›

"If someone is continuously clicking on a Story, there's definitely an interest in seeing what a poster is up to," she says. "It doesn't mean that they're in love necessarily, but they certainly aren't skipping the posts."

Is it better to post on Instagram at night or in the morning? ›

As we mentioned earlier, posting in the morning is by far the best time to post on Instagram — garnering the most comments and likes. As a reminder, here are the best times to post on Instagram every day of the week: Monday: 5AM. Tuesday: 7AM.

What time should you avoid posting on Instagram? ›

Avoid posting in the early morning or late afternoon for the most engagement. The reason why this is so good is that this is often when people take their breaks during work or school, and common activity is to scroll through their Instagram feed while they eat or chat with friends.

Is it better to post on Instagram at night or during the day? ›

Generally speaking, the best times to post on Instagram are during lunchtime (11 am -1 pm) and evening (7 pm -9 pm).

Why do I lose followers when I post on my story? ›

If you're losing followers on Instagram, there's a very good chance that you're posting content that your ideal reader isn't interested in. If you share a random collection of posts without any direction or intention, you'll lose followers.

Why do only some of my followers see my story? ›

If your account is set to private, only your approved followers can see your posts. Stories you're mentioned in don't appear on your profile or in your tagged photos.

How do I get more non followers on my story? ›

Ask questions about your audience. Instead of spamming them with “Rate our Stories” or “What do you think about our posts?” ask them about their day or goals for the month. Ask questions that everyone can participate in. You want to get as many people engaged as possible.

Can you tell if someone screenshots your Instagram story? ›

Does Instagram notify when you screenshot a post? No. You can screenshot or screen record someone else's post and they will not be notified. Stories, posts and reels are all safe from screenshot notifications.

Can people see if you screenshot their Instagram story? ›

No. Once upon a time, Instagram did notify users about story screenshots. However, the platform has since changed its tune, so you're free to screenshot without the fear of being exposed.

Can someone see that I viewed their Instagram story if I'm private? ›

Watching Instagram Stories anonymously

So you will never know who saw your Instagram Story. Their username won't appear on the viewers list. If you don't want Instagram stalkers to watch your profile anonymously, make it private.

What does it mean if someone is at the top of your viewed story list? ›

The order of viewers is based on how others interact with you on the platform rather than the way you engage with these profiles. This means people who visit your profile the most appear at the top of the list.

What happens if you post too much on Instagram story? ›

Posting too often is a surefire way to get yourself unfollowed. But Instagram Stories is, if you'll pardon the expression, a whole other story: your Stories are all located in one specific section of the feed that is easy to skip over if your followers aren't interested in seeing everything you have there.

Who comes on top of Instagram story viewers? ›

“The Instagram algorithm recognizes who you are regularly interacting with and will then place them at the top of your Instagram Stories viewers list, because it knows those are the accounts you care about (or stalk), the most,” said Julian Gutman, product lead for Instagram home.

Does liking your own Instagram post help? ›

If you like your own post, you will likely get many many more views. But instead of being worried about whether people will think you are weird or whether you feel weird doing it. Do it, trust me. Let me give you an example of the traction you can get by liking your own post.

How often should you post on Instagram? ›

Posting on Instagram FAQ

Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.

How to get 1k followers on Instagram in 5 minutes? ›

If you want to know how to get 1k followers on Instagram in 5 minutes, use the influencer marketplace. This marketplace lets you work with popular influencers in your niche with a large following. By collaborating with these influencers, you may tap into their target audience and quickly earn new followers.

How many Story views is normal? ›

The average Instagram Story view rate is 7.2% of your following. However, the average reach for posts is around three times more than Stories. That doesn't mean you should give up on Stories altogether.

How many stories should you post a day? ›

1. Post between one to seven Stories each day. Our research says to post one to seven Stories per day, but Instagram says two Stories per day is ideal to foster growth on the app. So you might need to experiment to find out what works for your brand.

How long should an insta Story be? ›

Each Story can be up to 15 seconds in length. However, you can share up to 4 Stories at a time, to a maximum length of 60 seconds.

What not to post on Instagram? ›

Illegal Content – We don't allow support or praise of terrorism, organized crime or hate groups on Instagram. Offering sexual services and selling firearms and drugs are also prohibited. Hate Speech, Bullying and Abuse – We remove credible threats of violence, hate speech and the targeting of private individuals.

What happens if you post more than 100 Stories? ›

I thought it was a bug. It had to be! But no, it turns out that 100 clips is the maximum number of clips that can be posted to Instagram Stories within 24 hours. Post more and it deletes the ones from earlier.

How many photos should you post on Instagram story? ›

Your Stories can hold up to 10 photos at once. Step 5: To add Stickers, Text, or Music to your photos, tap Next.

How are story views ordered 2022? ›

You'd see the most recent viewer at the top, followed by the second-most recent viewer, and so on. All the way at the bottom, you'd see the first person to view your story. In fact, this reverse chronological order is exactly how it works, at least until you have over 50 viewers.

How can I increase my story views 2023? ›

How to Get Instagram Story Views: Proven Strategies that Work (2023)
  1. Understanding Instagram Stories.
  2. Creating Engaging Content.
  3. Utilizing Hashtags.
  4. Increasing Engagement and Reach.
  5. Instagram Story Highlights.
  6. Promoting Your Stories.
  7. Using Instagram Insights.
  8. Making the Most of Tools and Features.
Apr 27, 2023

How does Instagram rank stories 2022? ›

And as a result, they have found out that the stories are viewed in reverse chronological order, but not until it reaches 50 views. After that number, Instagram will choose accounts that they have interacted with the most to be on their top list.

How do I get more story views in 2023? ›

To help you out, we've gathered the best tips for getting people to watch your Instagram stories in 2023.
  1. Get Interactive. ...
  2. Use Exclusivity Marketing. ...
  3. Use the Close Friends Feature. ...
  4. Be Authentic. ...
  5. Use Instagram Insights. ...
  6. Make Shareable Stories. ...
  7. Tell a Story. ...
  8. Know the Algorithm.
Jan 5, 2023

Can someone tell how many times I look at their Instagram story? ›

Any likes the Story has received will appear at the top of the list with a tiny heart next to the viewer's profile picture, and above the list of names, you can see the view count (the total number of people who've viewed your Story).

What is the Instagram story algorithm? ›

The Instagram stories algorithm is similar to the feed algorithm in that it uses ranking signals to decide which content to show first: that's why you'll likely see your best friend's story the second you open the app. Here's how Insta chooses what order your stories are in: Information about the story.

What's the algorithm for Instagram story views? ›

The first 50 views on your story are sorted chronologically, with users atop the list having viewed your story most recently. After 50 views, users are sorted by engagement (who you interact with most). The people at the top of your viewer list are not your Instagram stalkers—just those you engage with most.

How can I make everyone see my story? ›

Simply go to Settings, scroll down to the "Who can" section and change "View My Story" to "custom" or "everyone". If you select "everyone" then people who are not your friends will be able to view your Story.

How do you make it so everyone can see your story? ›

Tap below Your Story, then select your audience: Public: If you choose Public, the story will be visible to anyone on Messenger or Facebook. Friends: If you choose Friends, the story will be visible to your Facebook friends.

What do the top 5 viewers on Instagram Stories mean? ›

“The Instagram algorithm recognizes who you are regularly interacting with and will then place them at the top of your Instagram Stories viewers list, because it knows those are the accounts you care about (or stalk), the most,” said Julian Gutman, product lead for Instagram home.

How does Instagram story views work 2023? ›

The way Instagram sorts the story viewers is determined by a secret algorithm. This algorithm takes into consideration the profile visits, likes and comments to rank the viewers for a story. The order of viewers is based on how others interact with you on the platform rather than the way you engage with these profiles.

When should I post my story for most views? ›

Post Instagram Story

Instagram stories are known to generate 2-3 times more engagement than any other normal post on Instagram. An ideal time to get the most views on your stories is during the workweek around lunchtime. So Monday to Friday around 11 AM to 2 PM would be a great time to post 15-second stories.

Does hashtags work on Instagram story? ›

You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story.

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